Hand-baked in Stratford-upon-Avon · Supplying independents across Warwickshire & Oxfordshire
Wholesale Artisan Bakery
Small-batch bakes, made entirely by hand.
From scaling the flour to the final piped detail, every bake leaves our Stratford-upon-Avon kitchen shaped, iced and finished by a small, dedicated team — using British ingredients and all-natural colours.
No two pieces alike.
Each one hand-decorated
100% Handmade
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All-Natural Colours
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British Ingredients
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Seasonal Menu
What We Bake
Crafted for the finest counters
Bespoke
Custom Gingerbread
Our signature gingerbread, tailored into almost any shape, style or personalised message you can dream up — from corporate logos and wedding favours to seasonal gifting.
Explore custom gingerbread →
For Your Business
Wholesale Bakery
We take care of the early mornings and meticulous baking, so you can focus on your guests. Competitive pricing, low minimums and a rotating seasonal menu — the baking partner for independents who expect exceptional quality.
Wholesale for your business →
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We love not only the products — which are delish — but the personal customer service. Who better to talk all things cake with than my Friday cake lady?
Ryton Pools
Our Story
Proudly small. Deeply dedicated.
We aren’t a faceless factory, and we never want to be. Good with Custard is a close-knit team who love the art of baking — hand-making every signature bake from scratch with high-quality ingredients.
Keeping our kitchen small means absolute control over quality, and a level of personal, attentive service big commercial bakeries simply can’t match.
Meet the Bakers
The Good with Custard Standard
Baked the proper way
I.
Handmade & hand-decorated
From rolling the dough to the final piped detail, everything is crafted by hand — each piece a small, edible work of art.
II.
All-natural icing colours
Vibrant hues drawn from plants, fruits and vegetables — no artificial dyes, no chemical preservatives.
III.
Champions of British produce
Flour, dairy and seasonal highlights sourced from British farmers and producers wherever we possibly can.
IV.
A seasonal menu
A rotating selection that follows the British year, so there is always something new for your customers to discover.
Stockist Enquiries
Bring Good with Custard to your shelves.
We partner with beautiful spaces, independent boutiques, cafés and discerning retailers who care about quality as much as we do. Flexible order minimums, reliable lead times, and a product your customers will return for.
